Product before redesign
Out With The Old
VisualTour, a multimedia presentation product to showcase homes for large brokerages such as Berkshire Hathaway and Century 21, is the flagship product of Paradym. As web technology changed, the viewers were becoming obsolete due to their outdated design and codebase.
As Lead UI Designer for Software Development, I was asked to reimagine both the design and technology behind the tour viewers based on company needs and UX survey results.
Initial notes
Wireframes and Prototypes
Based upon a 37 page project plan, I began deconstructing the existing product to organize the content and establish user flows. I took design inspiration from multiple sources and began a series of low fidelity sketches and wireframes to get a general idea of information architecture and layout.
After a series of ideation sessions, I began putting the wireframes into high fidelity prototypes to get a feel for how the viewer flows, eliminate any pain points along the way, and best practice for adding custom customer branding.
* Paradym does not allow the sharing of plan documents and prototypes.
An Industry First
The final result was the real estate industry's first responsive multimedia home tour viewer. I assisted with expanding the functionality of the viewer for several years past the initial launch.
In 2020, our customers reported the product was invaluable for potential home buyers during Covid-19 due to its live chat functionality and at-home livestream tour capability.
Multimedia Gallery
Property Details
Agent Information
